How much technical knowledge do we need to bring?
None. You do not have to set anything up or program anything. We explain every step in plain language, show you on screen what happens, and train the people who will work with it daily.
Does our website stay distinctive when AI is involved?
Yes. AI helps us research and test, but the look, the structure and the copy are done by hand, tailored to your business. Before we build, you see a draft and tell us what you like and what you do not.
What happens if an AI agent answers a customer incorrectly?
We make sure it largely does not come to that. At the start it only suggests answers and someone on your team approves them. Only once it is reliably right does it answer by itself, with a clear rule for when it hands over to a human. Where that line sits is your call.
Do we have to replace our existing programs?
No. Your customer records, your email program and your calendar stay where they are, we connect them instead of replacing them. If a program really is the bottleneck, we say so openly.
What should we expect to pay?
No two projects are alike, so there are no list prices. In the free intro call we clarify scope and effort and give you a realistic range before a binding quote goes out. After that we work at a fixed price.
Where is our data held, and how is data protection handled?
Hosting and measurement run EU-compliant. For AI applications we only use access routes where your data does not flow into the training of the AI models. A data processing agreement is standard with us.
What project duration should we plan for?
It depends on the scope, and a number without knowing your situation would be a guess. What we can commit to: we work in stages and show interim results instead of disappearing for months. You get a reliable timeframe after the intro call, before any quote goes out.
How do you make sure our team can work with the system?
That is what the rollout phase is for. We walk through the finished system with you and onboard your team before anything goes live. The handover includes an on-screen introduction and written instructions, so whoever joins later can read up.
Which processes are worth automating?
Anything that recurs regularly and follows clear rules: capturing and sorting enquiries, following up, arranging appointments, preparing quotes, moving data between two programs. Whatever needs judgement or negotiation stays with your team, automation is no help there.
Which systems and tools do you work with?
We build websites with Next.js and React, connect processes with Make or n8n, and use the models from OpenAI and Anthropic for the AI parts. We connect to whatever already runs at your place: HubSpot, Slack, Notion or Shopify, for instance. The choice follows your stack, not our habit.
Which companies is this worth it for, and which not?
Most of all for businesses where many similar enquiries come in and handling them eats time. It is worth little if you get a handful of enquiries a month, or if every case is completely different, then the setup costs more than it saves. We say so in the intro call, even when it argues against us.
How do we get named in the answers of ChatGPT and other AI systems?
By structuring your content so a model can read and place it: clear answers to real questions, a description of your company worded identically everywhere, clean structured data and mentions beyond your own site. Nobody can guarantee it, the models decide who they name. It can be influenced.
Who owns the access credentials after handover?
You do. Domain, hosting, website, ad accounts and the access to everything we set up run in your name. At handover you get them together with the documentation. At no point do you depend on us carrying on.
How do things continue after handover?
From then on your team runs the system itself, that is what the introduction is for. If you want, we stay on for maintenance, further development or ongoing advertising. That is a separate agreement, not a precondition.