Newsletter & lifecycle marketing that doesn't land in spam.
We build newsletter and lifecycle setups that build reach and pipeline, without depending on algorithm updates. Klaviyo, Mailchimp or custom stack, GDPR-compliant, with content recipients actually open.
Newsletter is the only marketing channel where nothing sits between you and your audience. No algorithm throttling reach. No platform pivot wiping out 70 % of your audience overnight. A well-tended list is a quiet but hard competitive advantage.
We see two extremes in SMB audits: no newsletter at all (lost asset) or a dusty list with 0.8 % open rate that hasn't seen love in years. Both leak pipeline. We build setups that hold 30 to 55 % open rates and turn into requests, sales or calls.
Our angle isn't 'send more', it's 'right content, right time, right person'. Lifecycle automation (Welcome, Cart Recovery, Browse Recovery, Post-Purchase, Win-Back) plus an editorial newsletter with consistent cadence, GDPR-compliant, with real tracking.
Why owned audience matters more than ever in 2026
Reach costs on Meta, Google and LinkedIn have risen 8 to 15 % per year since 2022. Organic reach is increasingly volatile. A 5,000-subscriber list at 35 % open rate delivers 1,750 impressions per send, without ad spend. That's what a maintained email list is worth in 2026: predictable, low-cost reach to your best leads.
Strategy, setup, content, reporting, under one roof.
Audit & strategy
We review your current list (or build it from scratch), define segmentation, ICP-relevant topics and cadence.
Tool setup & GDPR
Klaviyo, Mailchimp, Brevo or custom, including double-opt-in, Consent Mode, tracking, custom domains for clean deliverability.
Lifecycle flows
Welcome, Cart Recovery, Browse Recovery, Post-Purchase, Win-Back, as one cohesive system with clear logic.
Editorial newsletter
We deliver or co-create the editorial newsletter with consistent cadence (weekly, biweekly, monthly) and clear format.
Reporting & optimisation
Open/click rate, conversion, pipeline contribution. Monthly reporting, ongoing optimisation of subject lines, send times, content.
A newsletter machine that produces pipeline continuously.
Audit & setup
Full tool setup, GDPR config, clean deliverability.
Segmentation strategy
Logical segments enabling real content relevance, not blast.
Lifecycle automation
5 to 8 lifecycle flows tailored to your funnel and business model.
Newsletter templates
Brand-aligned, mobile-optimised templates with clean readability.
Content support or production
Optional: we write or co-write the editorial newsletter.
Monthly reporting
Open/click, conversion, pipeline contribution, deliverability health.
Three newsletter KPIs that pay back.
Open rate
Vs. industry median 18 to 25 %.
Revenue share from email
In e-commerce setups after 6 months.
Spam complaints
Clean deliverability as standard.
What we use.
What people ask most.
What does a newsletter setup cost?
Fixed prices after briefing. Setup, lifecycle flows and ongoing engagement are calculated separately, range shared in the intro call.
Which tool do you recommend?
For e-commerce almost always Klaviyo. For B2B/newsletter-first Beehiiv or ConvertKit. For classic marketing newsletters Brevo or Mailchimp.
How fast do I see results?
Lifecycle automation pays back in 4 to 6 weeks. Editorial newsletter takes 3 to 6 sends to settle.
Do you also do the writing?
Yes, as optional service. We write in your brand voice or support your in-house team with briefing templates and reviews.
What about spam and deliverability?
Clean DKIM/SPF/DMARC, custom domain, engagement-based segmentation. We keep spam complaints under 0.2 %.
How big does our list need to be?
From ~500 active subscribers a structured programme starts paying off. Below that, growth is the priority.
Ready to become visible?
30-min intro call on tools, content and realistic cadence.